Introduction/ Selecting my inspiration

Selected organization to be inspired from is Greenpeace. (Activism)
I feel even though there is a strong movement towards environmental protection, young people do not really participate in a more "collective" way. The best way to engage people to a cause is to communicate in their own language and I think to create a communication code like if one of them would discuss about this topic. So, since I live in Brooklyn for the last two years I thought it would be interesting to create this social network which will address an environmental issue to people living in the Bed-Stuy neighborhood. So considering the pop culture and the history of this region I thought that it would be interesting to use the specific 'hood talk and create something that would sound "trendy" to be heard among young people.